BRAND DESIGN, WEBSITE DESIGN, COLLATERAL
JULIA TOWNSEND
INDUSTRY:
PUBLIC AND COMMERCIAL ART
An artist brand that’s as bold as the work itself.
Julia came to us wanting to ditch the cookie-cutter artist aesthetic: black sans serif on a white background. Clean? Yes. Personality-packed? Not even close. For someone whose work is full of colour, shape, and energy, the old approach just didn’t fit.
We set out to create a brand that felt more “Julia”; cool, sleek, professional, but with a playful edge that would appeal to ad agencies and interior design firms alike. The answer lay in geometric shapes and a vibrant palette, giving her a modular visual system that could flex across mediums while still feeling sharp and sophisticated.
Her new logo is built around her first name; a deliberate move to stand out in a field where most artists lean on their last names. With “Townsend” being a little long, leading with “Julia” not only made her instantly more approachable but also gave her brand a distinctive, personal touch.
We extended the identity into bold, colourful collateral and a dynamic website that mirrors her personality and quality of work. Offset layouts, oversized type, and playful pops of colour brought everything together into a system that doesn’t just frame Julia’s art, it reflects it.
The result? A brand that’s confident, striking, and impossible to confuse with anyone else’s. Just like Julia.
