BRAND DESIGN, WEBSITE DESIGN, COLLATERAL
JULIA TOWNSEND
INDUSTRY:
PUBLIC AND COMMERCIAL ART
An artist brand that’s as bold as the work itself.
Julia came to us wanting to ditch the cookie-cutter artist aesthetic: black sans serif on a white background. Clean? Yes. Personality-packed? Not even close. For someone whose work is full of colour, shape, and energy, the old approach just didn’t fit.
We set out to create a brand that felt more “Julia”; cool, sleek, professional, but with a playful edge that would appeal to ad agencies and interior design firms alike. The answer lay in geometric shapes and a vibrant palette, giving her a modular visual system that could flex across mediums while still feeling sharp and sophisticated.
Her new logo is built around her first name; a deliberate move to stand out in a field where most artists lean on their last names. With “Townsend” being a little long, leading with “Julia” not only made her instantly more approachable but also gave her brand a distinctive, personal touch.
We extended the identity into bold, colourful collateral and a dynamic website that mirrors her personality and quality of work. Offset layouts, oversized type, and playful pops of colour brought everything together into a system that doesn’t just frame Julia’s art, it reflects it.
The result? A brand that’s confident, striking, and impossible to confuse with anyone else’s. Just like Julia.
“Working with the wonderful team at MILCO was an incredible experience. They understood my creative brief with such precision and nuance, creating a brand identity that feels exciting, authentic, and perfectly aligned with my vision. I didn’t want safe or predictable design, and MILCO absolutely delivered; exploring bold ideas and pushing creative boundaries in all the right ways.
My new logo and website is outstanding and full of originality, movement, and personality. Their ability to balance strategic thinking with imaginative design has given me a brand that truly stands out and will help my business grow in a meaningful way. Highly recommend MILCO to anyone looking for branding that inspires and moves the needle!”
Julia Townsend