BRANDING, PACKAGING DESIGN, COLLATERAL
FEED ME GOOD
INDUSTRY:
SOCIAL ENTERPRISE AND CATERING
Turning food into a force for good.
Feed Me Good isn’t your average catering business. Founded by Shirley, this social enterprise empowers women rebuilding their lives after domestic violence, providing a year of culinary training, real employment, and the confidence to step into a brighter future.
In partnership with St Vincent de Paul, they create fresh, healthy lunches for Adelaide’s CBD using a smart pre-order system to reduce waste and repurposing surplus produce into nutritious meals. Any extras are donated straight to Vinnie’s Women’s Crisis Centre.
We worked with Shirley to create a brand identity as powerful as her mission - modern, professional, and appealing to corporate clients. Blending vibrant peach and blue hues into a logo that blends clean typography and simple graphics, we created a brand identity that bridges her brand’s intersection of social impact, environmental responsibility, and corporate professionalism.
The result? A brand that leans away from typical food branding and women’s empowerment iconography and works everywhere, from corporate offices to delivery packaging. We loved supporting Shirley’s powerful story and deep community impact with our MILCO Gives program.
